Resume
Product Designer with 5 years of experience leading design transformation across FinTech products. I’ve built and scaled design teams, launched design systems from scratch, and led high-impact redesigns, like a major banking app overhaul that increased user engagement by 40%.
Designed the organizational design ladder for BluBank’s growing 20-person design team, defining roles, workflows, and leadership paths across core and distributed squads.
Created an operational model for design collaboration across six business lines (Blu Junior, Blu Personal, Blu Business, and three new ventures), ensuring consistency and scalability.
Strategic planning and launch process for upcoming products, working closely with product and business leadership to define product roadmaps and go-to-market plans.
Initiated and architected a unified, scalable design system serving multiple business models— accelerating product development and improving UI/UX consistency.
Modeled and implemented team feedback and emotional health processes, improving internal team dynamics and individual growth across all design roles.
Developed a strategic communication structure between the design team and cross-functional departments (product, tech, ops, C-level), increasing alignment and design visibility.
Planned to launch a high-performing MVP for BluBank Business with strong user satisfaction and positive early engagement metrics.
Developed a design team roadmap ladder and role positioning framework from the ground up to structure and clarify responsibilities across a growing product landscape.
Scaled the design function to support emerging business lines with a lean team setup, balancing quality and speed of delivery.
Implemented inter-team and intra-team collaboration models to improve cross-functional efficiency and internal communication.
Introduced the “Un-Fix” model to maximize the team’s agility and adapt to limited & junior design resources, enabling faster iteration and alignment.
Established feedback and knowledge-sharing practices within the design team and across departments, fostering a culture of learning and continuous improvement.